A guide to good Search Engine Optimisation (SEO) tips
By: Craig Bucknall
Getting your website listed in Search Engines (SE) can sometime be a monumental task in itself, here are my top ten tips to get you started.1. Page TitleForget using 'Welcome to my website' as your page title, if you really want to attract target media specify your keywords and list your product keywords separated by an (hold Shift + backslash key) symbol (eg: Digital Cameras Video Cameras) will boost the strength of your chosen keywords, in this case Digital and Video Cameras.2. Page FilenamesStill naming your page filenames as products.htm or aboutus.php, why not add some weight to your website and help the SE distinguish from the multitude of pages with generic names and again utilise your keywords into your filenames (eg: paper_back_novels.htm) for a Book selling site with this link to the list of Paper Back Novels.3. ALT TagsAgain keywords play a huge part in the design of your site and another area to include these words is in your image 'ALT" tags.4. Header TagsGetting back to your Page Title, there is no point in making the heading text "Welcome to my Website" especially if you are selling Garden Tools. Using , and tags to emphasize your Products and Services in order of importance, lets the SE's.5. Bold TextGot something to say?, say it in Bold Text, this tells the SE that this text is important and relates strongly to your content and keywords and should be taken notice of.6. KeywordsSome say they aren't that important anymore to getting results in the SERPS (Search Engine Result Pages) but using them correctly can add to your sites overall effectiveness. Concentrate on 3 - 4 keyword phrases (eg: "custom website design" or "web site design" for web site designers) and make sure they are used in the first and last paragraphs of your home page content.7. Google ToolbarNot only a search tool the Google Toolbar displays each sites Page Rank according to Google on it popularity and web presence.8. Alexa ToolbarDownload the Alexa Toolbar from Amazon and sign up to their affiliate program, the toolbar is an essential tool in gauging the popularity and hit results of how your website ranks in the www..9. RSS FeedsWant to increase traffic? well consider starting a RSS Feed on your website with important news items relating to your business and your chosen profession then link these to your articles.10. Article WritingArticle writing is another way to cross promote your site with helpful information for others and with links back to your site.In conclusionThere are many facets to Search Engine Optimisation of websites and these 10 tips are merely just a few and a good starting point to get your website promoted in the www.
Author BioCraig Bucknall is the owner and Managing Director of the Sydney based Website Design studio Bullie Graphics. You can view his website at www.bulliegraphics.com.au.
Article Source: http://www.ArticleGeek.com - Free Website Content
SEO Optimization -Get Key word Density Just Right
By: Aaron Brooks
It has always been about being noticed. People dress well or do something bizarre in order to be noticed or make a statement. To get ahead in life or business one needs to be at the top, first in line. Now more often than not, the World Wide Web to functions along the same principles. With tough competition between websites, articles, and e-commerce sites what makes one more successful than others is the position a site gets on search engines. The higher the ranking the larger the number of hits or traffic to the site. To achieve a higher position websites use the strategy of SEO optimization and content is written such that it is key word dense.It is not as simple as using words repeatedly you need to know which keywords are relevant to your website and pages. Once you have a master list ensure that :• Match keyword tag with content. Ensure that the keyword meta tag has around 900 characters or 25 words.• Ensure that the keyword density in between 3-10% . And, avoid using the same word more than once in a sentence. Check keyword validators to determine the exact density percentage. • Try and maximize use in the top half of the page. Many search engine spiders do not go beyond 25-50%. • Be smart and spell your keywords with variations and also include plurals. Go one step ahead and make use of a keyword density checker. This is an automated system that will comb through your web content and highlight words used in higher density. The system will enable you to perfect your pages and provide what search engines or spiders want. A Keyword Density Cloud see http://www.webconfs.com/keyword-density-checker.php can be used effectively to crawl selected URLs, analyze word density, and remove common stop words. The tool can be added to your website and fulfil a vital role in SEO optimization.It is all about knowing how to gather your audience or customers and the keyword density checker or cloud can help you through several stumbling blocks. The golden rules of SEO are: keyword density, keyword frequency, keyword prominence, and keyword proximity.The basic rule of thumb is to know "what are the keywords your potential customers are likely to use." Key words must not be random but relevant to your line of business. The trick is to strike a balance neither too many nor too little. Too many can get your site banned and too little means you get lower rankings and your wonderful site goes unnoticed. So, while sticking to your marketing plan and focus take a moment to take care of web content and its many nuances. Make content meaningful and relevant, find out the most important words that will be used to find what your site has to offer (put yourself in the user's shoes). And construct content using all the golden rules and keys mentioned above.If you tread the right path success in the World Wide Web will be yours.
Author BioAaron Brooks is a freelance writer for www.1888seoservices.com, the premier website to find Seo consulting, link buildings and professionals seo training, online marketing tips, seo tools and more. He also freelances for Submit Free Press Release site http://www.1888pressrelease.com
Article Source: http://www.ArticleGeek.com - Free Website Content
What Is Page Rank?
By: Kimberly Bodane
Page ranks are defined numerically, from 1 through 10 - 10, being the highest. Very few pages have a page rank of 10, and anything above a 6 is considered very good. There are many factors that determine a page's rank, but the main variable seems to be based on how many websites link to your page. The higher page ranked sites that link to your site, the better. In other words, 10 links to your page from high ranking sites like CNN.com, Yahoo.com, etc, will easily outweigh five times that amount of links from unknown sites with low page ranks. And, just to make it trickier, the amount of "credit" your site gets from incoming links, is also divided by the amount of sites you link OUT to.Equally important, is your site's actual content. It needs to be information that people can use and take active interest in. Having content that matches your keywords should also go without saying.Why Is This Important?Page rank is extremely important, in that it determines how high you get on search engine results. And just as it's helpful to have your incoming links be from reputable, trusted, relevant sites, your outbound links will also be more valuable to those pages you do link out to. This is important when negotiating for link exchanges with other sites. The higher your page ranking, the more desirable a link from your page will be to others - Including those willing to pay for said link.Are There Ways To Generate Better Page Rank At No Cost?Absolutely! To follow are some of the simplest steps you can take.Build more pages: The more pages your site has, the more content it is generally considered to have. If your site only has 3 pages, the maximum page rank would be a 3. Make sure to have at least 8 relevant pages including the main page, in order to have a healthy amount of content.Avoid Dead-end Links: Let's say you've worked real hard to get 8 good pages. Your page rank ideally has the potential to be a page rank of 8. However, if half those pages are not leading anywhere, you've got a problem. When the search engines "crawl" your site, they want to go from one page to the next. You can have a really great page, but if it has no other link on it to go somewhere new, it will be considered by the spider to be a dead-end page, which will hurt your site's page rank. Make sure every page has a door out, other than a back button (which to the bots, will generate the equivalent of a good old "Nothing more to see here" type statement). Combat this by making sure you at least have a link back to the index - or better yet, a site navigator at the base of each page with choices between the main pages of your site (ie. FAQ, About Us, Contact Us, etc). Again, these are pages that add convenience to your human visitors as well.Create Internal Links: Remember to make links to yourself whenever relevant. For example, on your About Us page, don't just mention your online ordering system - hyperlink to the page where your visitor would need to go in order to begin an order. Not only are you creating another link for the crawler, you're also making it convenient for your guest to find that page right then and there, if they so desire.Utilize Free Directory Listings: They may not always be big high ranking sites, but they are an easy way to get your name out there. You never know when someone might end up using one, and thus find you in the most unexpected of ways!How To Generate More At Cost: Getting a high ranking site to link to you isn't always the easiest thing to do. Sometimes it is necessary to buy that privilege via ads. There are literally 100's of different options to choose from, however the most effective method these days is by purchasing text based links to your site. For the largest comprehensive list of quality paid link directories along with page rank statistical information visit: http://www.helpmyhits.com/paid-web-directories.php Some tips to stretch you advertising dollar as far as it will go would be linking to different pages of your website (not just the index) and also using different keywords in those links.As you can see, page rank is a very real and vital aspect of web development that should always be kept in mind. Without it, your chances of being found easily on search engines is compromised. With it, you'll be on your way to a highly successful website.
Author BioKimberly Bodane - www.helpmyhits.com
Article Source: http://www.ArticleGeek.com - Free Website Content
Free SEO keyword analyzer tool!
By: steve bis
This article is about a free website which has a great text analysis tool, that is very useful for anyone in the internet marketing game or who optimizes their website for search engine rankings. The sites address is www.textalyser.net this tool really does the job when it comes to analyzing either all the text on a website or just a certain portion of your choice. Giving you all sorts of great information about the keywords used in the site. When you first enter the site you can either paste in a certain portion of text into the designated area, or you just type in the URL of the whole website you would like to have analyzed. Then you can choose as to what analysis options you would like to perform. Such as the minimum characters per word, whether you would like it to ignore numbers, and a few more. After you chose your options then you simply click analyze the text, thus returning you a complete very detailed analysis. At the very top of your analysis it shows some basic text information like the total word count, number of different words used, sentence count, a readability index ranging from easy to hard. That little function comes in handy, because you definitely want the text of your page to be easy for the viewer to read. The next and perhaps most important feature, shows you the occurrences and frequency at which the top keywords for your page show up. It ranks them from the number one word to whichever number you would like it to stop at. That is set at the options you chose before you analyzed the text. This particular feature is very nice to SEO's, seeing as that it lists the top words on a site and the density/frequency of which they appear. So an example of how this might help would be if you were targeting to have a certain keyword density for a particular keyword on your site. Thus enabling you to figure out whether to add more or less of that word to meet the density at which is required for the search engines to list you for that keyword. Not only does this tell you your top ranking keywords it tell you the top word phrases, ranging from 2 word to 5 word phrases. It gives the count of how many times that phrase was used and also shows the frequency compared to the rest of the text on the page. Anyone who is in the internet marketing field especially marketers who optimize their websites for search engine traffic can make great use of this free tool. I personally find great use in this tool for the process of my keyword research, which is essential for any search engine optimization campaign.
Author BioSearch engine specialist Steve Bis, is the author of the free search secrets newsletter and owns a unique web search tool that will help you find anything on the internet in 60 seconds, eliminating your search frustrations.
Article Source: http://www.ArticleGeek.com - Free Website Content
SEO- 9 Ridiculously Easy Steps to the Top 10
By: Murry Daniels
Search Engine Optimization companies are making a fortune by doing the menial work that is overlooked by many designers. It is ridiculously easy to do most of the work done by most SEO companies, all you have to do is create good habits.There are 9 main points you should focus on:• Keywords• URL Text• Description, Meta tags• Title tags• Image Names• ALT tags• Heading tags• Content• HyperlinksThe focus of these 8 steps is to load your pages with as many "keywords" as possible.KeywordsKeywords are the most important aspect of good SEO, this is where you tell the Search Engines what your site is about. Search Engines use an algorithm to determine the "Keyword Density" of your site, this formula is:Total Words ÷ Keywords= Keyword DensityUse this formula on your competitors web site and see how they score, then aim to beat that score.Choose keywords that best relate to the information, products or services that you are offering. For instance, if I am designing a site about "Web Design", I want my site to include the words "Web Design" as many times as possible.However, most people don't just search for just one word, they type phrases, so you should consider the phrases that best suit your sites target market. For example, if I am creating a site about "Web Design" in New Orleans, I would include "New Orleans web design" in my keywords. Another way around this is to not separate my keywords with commas, just use spaces, and the Search Engines will make the phrases for you. The most important thing to remember is that the content of each page is different, so only use keywords pertaining to that page.URL TextWhen you name a new page you have the option to call it anything you could possibly think of, why not se a keyword? After all, the URL address is the first things a search engine comes across when indexing your pages. You have to remember content doesn't come easy to everyone, so you gotta slip in your keywords when the process gives you an easy one.Description Meta tagsThese tags are dwindling in importance since Search Engines are now looking at content, but every little bit counts.Optimize your meta tags to match your content, products, and services, and the Search Engines that still look at meta data will reward your efforts.Title TagsTitle tags are the tags that tell the Search Engine the title, or formal description of the document or page. This is the word or phrase that is seen at the top of the browser window. The most important rule about title tags is, don't put anything in the title tags but keywords. Once again this is an easy time to slip in your keywords, so don't miss out.Image NamesAs I said before, content doesn't come easy to everyone, so slip in your keywords whenever possible, this applies to image names. If you are saving a picture of a guy working on a computer for your web design web site, don't call it "some_dude.jpg", call it "web_site_design.jpg". The Search engine will look at the code for the site and see the image pertains to the content of the site and this will be another relevant element on that particular page. You have to take the easy ones when you are given a chance.ALT tagsAlt tags are keywords that you can attach to images, giving more weight to the image since Search Engines can't analyze the content of the image itself. Here is a chance to slip in more keywords without writing great content, use it.Heading tagsHeading tags are associated with the bold font that leads into a section of text. Like this:Web DesignWeb Design Inc. offers custom web site designs... Your heading tags should only be keywords, and should be presented in the order that your Meta tags follow. H1= first meta tag, H2= second meta tag... Try to utilize all 6 heading tags on each page to ensure maximum page optimization.ContentAs every expert will tell you, "Content is King." Each web page should have at least 350 words on it, and the more the better, but keep in mind the formula for keyword density. You don't want to fill a page with 1500 words of jibba-jabba and only 5 keywords in it. Some people get hung-up on how browsers display text, and use images with text in them because they want a cool font, but browsers can't read the text embedded in images, so this content ads no weight to the page in a Search Engines eyes. Linkbaiting is the new trend among high ranking sites. Linkbaiting means writing quality content, or articles that other web sites can display on their pages as long as they give credit, and a link to your site. You don't have to be a vi or emac expert to write good web content, just be thoughtful of how you word things and incorporate your keywords.HyperlinksHyperlinks are text links to other pages on your site. The rules of SEO and hyperlinks are easy:• Use hyperlinks so the Search Engine will have a text link to follow to the next page• Don't use one word links, use long link phrases, preferably keyword phrases• Use bullets, or some sort of small image that you can attach an ALT tag to, this will ad more importance to the link, and throw in a couple of free keywords for you.Keep these 9 aspects in mid when designing a site, and you are sure to have a leg up on the competition.
Author BioMurry Daniels is the owner of Goatsmilktavern Studios, www.goatsmilktavern.com, a web design and internet marketing company in New Orleans, Louisiana.
Article Source: http://www.ArticleGeek.com - Free Website Content
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