Email

The changing attitude of the facebook generation towards email
By: Alex Fenwick

It wasn’t too long ago that social networks didn’t exist. You actually had to speak to one another, in person. The quickest, cheapest (and well, best) way of keeping in touch with people who had moved away was via the old and trusted method of email. No longer is this the case. People don’t want to speak to one person anymore; they want the whole world to know that they’re staying in and having Spaghetti Bolognese for dinner tonight.Tonight’s dinner aside, this is something which needs to be paid attention too. I have read blogs recently from people who are saying that they are turning back to email in protest to social networking and stating that email is still king. These people also happen to be in the email marketing field. Unfortunately, the world of email marketing can’t exist just because there are stubborn email marketers out there who are refusing to change over. Email marketing will still work with the younger generations; we just have to remember that the concentration on their inbox is probably going to be considerably lower than the older generations of email users.I’m lucky enough to be in a situation where I a) have brothers and sisters who are full social network addicts; and b) Am at an age where I once used email and converted to social networking, so have knowledge of my own changing attitude towards email. So when are the younger generation going to use their email inboxes? I read somewhere that 91 off - end of season sale. I basically don’t want lots of content; I want deals and plenty of them. I also pay absolutely no attention to emails that have come from 3rd party sources so being on an email list is pretty pointless with me.Now I know I’m only using a very small group of people as my test subjects (me, my family and close friends) but there was a general consensus that this was the case with the rest of them as well.What’s even worse is that the emails I do actually bother to open are what I advise our customers not to do in terms of design. They are just one giant image with clickable links in the image itself. This has led me to think that content filtering will become even less important in the future of email deliverability and that emphasis will be further placed upon whitelisting and sender reputation. Why not also consider when these recipients are most likely to concentrate harder on their online email accounts. Working hours are probably the best time to send your email marketing campaigns. As most work places have blocked facebook and myspace, the concentration will have shifted towards email during working hours (providing that email hasn’t also been blocked), especially seeing that you can actually view facebook posts from your email account now.So the future for email marketing will pretty much stay the same in all honesty. A few things will have to change. I can see the lure of buying or renting lists diminishing in some areas of the business world as the effectiveness of them decreases. I can also see us stepping back a bit in terms of content and design. I think people have already, and will continue to care less about the content and how they word their emails and focus more on the sending reputation they carry.I would love to hear your thoughts on what I’ve said. Whether you agree or disagree, it’d be great to let me know what you think.
Alex Fenwick works for mailingmanager, an online Email Service Provider. Alex Fenwick manages to gain quite a broad view of email marketing by working for an ESP. It gives me an insight into the workings of both B2B and B2C marketing, as well as monitoring different sending trends from varied sectors (retail, industrial, charitable etc).

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E-marketing Real Estate Properties
By: John Edward

75 percent. That’s the number of real estate dealers who dabble in online marketing and get high profits. Are you a part of these techno-savvy real estate group?The low cost, high return edge Internet marketing has over traditional print media and advertises is significant. A lot of real estate agents, brokers and developers are beginning to see the prudence in adapting this method for marketing their properties.According to Regina Lewis, consumer advisor for AOL, "Playing your online cards right, is not just smart anymore… it’s make or break". There is logic in this statement.Search engine optimizers or SEOs know all the tricks of the market, and supplemented with technologically sophisticated web designers, a business’ web presence has no direction to follow than up in the search engine web page ranking. This ranking is essentially the popularity measurer for a website.Real estate websites in this day and age no longer need to feature dry and boring market figures, grainy property images and unoriginally practical tips and advice. It is now possible to incorporate user friendly ideas like social networking, virtual 3D tours, digital photographs, interactive games, podcasts, and information-rich web logs in websites. The ultimate goal of an SEO is to satisfy the end-user while also managing to please the search engines.These features also help in keeping the end users hooked onto your real estate website. Past, existing and potential users are retained in the long term with such market-attracting ideas. The market also widens for your business. You can conduct your real estate business in one part of the U.S.A and market it to people living all over the country and even abroad.So get going. Cosmos Creatives is here to assist you in adding that extra edge to your real estate business. Our capable search engine optimizers and creatively advanced web designers know all the tricks that can keep your existing market hooked while drawing others to it.
This article is by Edward J., who is a freelance writer. He is well informed on the latest online markteing strategies. If you want to know more about e-Marketing or online marketing, make sure you read are regular updates on http://cosmosseos.blogspot.com/For more details visit us at http://www.cosmoscreatives.com/




Five Tips for Opt-In Marketing
By: Landon Wisser

What is "Opt-In"? Simply, the term "opt-in" refers to emails that have been requested by the client receiving them. Opt-in emails are typically newsletters that target a specific audience and provide information about current sales, services, or promotions. Unlike the often annoying and dreaded spam emails, opt-in emails are only sent to individuals who request them. Why use Opt-In Marketing? Using email newsletters is an effective, efficient, and inexpensive way of communicating your latest marketing materials to your potential customers. Email newsletters are also useful for obtaining valuable information about your prospective patrons. Whether you're selling a product or service, opt-in marketing will be a valuable aspect of your online marketing strategy. Tips for Better Opt-In Marketing 1.)Remember to always focus on the relationship between you and your subscribers. Every email you send should remind your potential clients about who you are, what you do, and why they should be interested in your particular message. 2.)Only contact potential clients about products or services that they're likely to be interested in. Newsletters containing irrelevant information will persuade current newsletter subscribers to possible delete or ignore your emails. 3.)The design and content of your emails should reflect your companies branding image. If your marketing materials relate to each other, each individual piece of marketing collateral works harder for you, by projecting a clear, well defined, and professional image of your company. 4.)It's also a good idea to always include a clear "unsubscribe" option in every email. Your prospective customer's ability to decline your newsletter is one of the main factors that will differentiate your email from spam. 5.)Last, but certainly not least, don't abuse the system, because you will regret it in the long run. If you place someone on your emailing list without their permission, you run the risk of criminal prosecution and you may also tarnish your company's reputation.
Landon Wisser is a content developer at NLI Media Group.NLI Media Group is an Austin based web development and media firm that uses cutting edge online marketing and traditional advertising and promotion to create premium brand experiences for clients. www.nlimediagroup.com
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Top 5 Email Marketing Uses In 2007
By: Robert Burko

Email marketing experienced yet another year of explosive growth as more and more businesses around the globe have discovered how easy, affordable and effective email marketing software can be. With so many new businesses putting email marketing software to work as a key component of their marketing mix, there has been increased activity in almost every vertical market imaginable. From small ‘mom and pop' stores to large multinational organizations, email marketing appears to be filling a void that has long restricted effective targeted communication.While each different business finds its own way to harness email marketing to yield the greatest results, a few trends were clear in 2007. Even though most email marketing software solutions can be adapted to suit a variety of needs, after analyzing millions upon millions of emails in 2007, the following five tactics, approaches or uses led the pack.1. Newsletters The top use of email marketing by leaps and bounds in 2007 was newsletters. The frequency varied greatly from some organizations opting for a monthly newsletter and others using weekly, bi-weekly, bi-monthly, or even the very ambitious (for content rich organizations) daily. It remains very clear that sending out an email newsletter to your customers is a very effective communication tool. Many businesses use their email newsletter as an important brand building exercise. The more the business can keep its name (or logo) in front of customers, the more that company will be the top choice when the customer needs to make a purchase. Furthermore, by providing good quality content in these newsletters, companies can establish themselves as a leading authority on the topic.2007 also made it very obvious that the success of an email newsletter is based on the quality of the content. Businesses who tried to send out an email newsletter without really having much to say saw increased unsubscribe requests, while those businesses that provided high quality content experienced rapid viral growth.Most email marketing software solutions offer a wide variety of newsletter templates. By choosing the right email marketing software for your newsletter, your business can find a template that fits perfectly with your brand's look, feel, and color scheme.2. Special Promotions / eCouponsEmail marketing acted as a key driver of new sales in 2007, as companies offered special promotions or eCoupons to their mailing list subscribers. By sending out an email marketing campaign to all past customers, businesses found that special deals (whether it was a discount, free shipping, etc.) tended to cause an instant spike in sales.Since eCoupons have proven time and time again to be highly effective, most email marketing software solutions offer customizable eCoupon templates that can easily be adapted to suit any specific offer.Offering exclusive coupons to mailing list subscribers has statistically proven to increase the size of any businesses mailing list. Many offline companies have started putting signup forms near their cash registers to prompt people to sign up to receive special eCoupons. Since these consumers are already interacting with your business, and since consumer behavior studies tell us that people love ‘savings' or ‘discounts', this really is the perfect way to help put your mailing list growth on turbo.

Robert Burko is President of EliteEmail.com, the easy to use email marketing software used by businesses around the globe. You can try the complete email marketing solution for your business absolutely free.
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Expand Your Multi-Step Email Marketing with Follow-ups
By: Abe Cherian

Over the years, buyers purchase many times your initial investment in email ad space. A first buyer indicates a second sale. After that, you have a regular customer that may purchase for years.The perfect scenario would be to promote the field of interest you've selected, not expanding into separate areas. Cultivating your prime customer list takes patience and testing, but you'll find it very rewarding.Perhaps you started with one product to offer, and now, wish to try another. You can run new, separate email ads in publications you have tested successfully with your other offer. And you can use your own list to send out ad campaigns for the new offer. Regular mailings depend on the number of items you have, the size of your list, and your budget. But follow through is very important.Let's say you've got a successful product, the conversion for orders are high, refunds are low, and the draw from the email ad is great. How can you generate more income, even if you think you've saturated your market?The easiest way to increase your inquiries is to run another ad in the same publication with another heading!If you're advertising in publications that are large, you might request one ad to be placed at the beginning, then switch to the end. Although several clever readers will notice the same address, it still draws a significant number of inquiries in.Email ads can be one of the best ways for you to make a high income return from limited sources. One of the best aspects of this type of marketing is the number of successes increase as the number of errors decrease. You learn as you go along while watching your profits increase.Cultivate positive thought. As you can see, there is nothing difficult, costly or extremely risky in making a great profit from email ads.What is the best way to get started?Thousands of people have earned comfortable incomes from various types of email ads for their business with Multi-Step Email Marketing. Multi-Step Email Marketing is a cost effective way for you to sell your products or services. It's also a cost effective way for you to test various offers. And surprisingly, few marketers use this marketing technique.With multi-step email marketing, you'll be selling to people who contacted you asking for information about your product or service. And you'll be building your own mailing list from people who raised up their hands and said, "I'm interested."Because you're building your own mailing list, you'll be able to send multiple offers to the same prospects. Being able to follow-up with the prospects who first asked for information from you is the key to multi-step email marketing. So, your objective with multi-step email marketing is to locate new prospects and then follow-up with an intensive email ad campaign.Let's take a look at the various steps involved in multi-step email marketing:1. You use direct response email advertising to generate leads.2. Your prospects read your ad, visits your site, responds with their name and address.3. You email your response to the prospects who called or filled out your online form.4. You send follow-up mailing to prospects who didn't buy etc...Now, let's go over each step in detail and take a look at some examples. The first step in the multi-step email marketing process is to gather leads through lead generating advertisements.Your lead generating ads should target the market most likely to be interested in what you're eventually going to offer them. The ads must state a major benefit that appeals to the readers' interests.The main purpose of your ad is to arouse curiosity and to get the reader to move to the second step of the process. (Your ad must make the reader want to know more). For best results, your email ad should offer something for FREE on your site.This is a non-threatening approach and an interested person is much more likely to respond for more information. Remember, the purpose of your lead-generating email ad is to arouse curiosity and to get the prospect to visit your site. Do not try to close the sale in this ad!You want to get prospects to rise up and say they're interested in getting more information about your product or service. This allows you to build a mailing list of people who contacted you first.Now you've got the names and addresses of prospects who has shown an interest in your product or service. Your next step is to immediately send out your email response to your prospects. Your goal here is to close the sale!Studies show that 80 in sales with your follow-up mailings. That's an additional 50% of income you would not have if you didn't follow-up.Multi-step email marketing allows you to be in front of your prospects when they move from the "not ready to buy" category to the "ready to buy" category. It allows you to build a relationship with your prospects and when they are ready to b uy, they'll buy from you.The good news about multi-step email marketing, is that you don't have to create a completely different email campaign for each additional step in the process. Just make minor changes to your initial email piece.One technique is to change the headline or the opening paragraph of your original email letter while reminding the prospect that this is their second, third or fourth notice. Or, simply place "second notice" in your original sales message.How many times should you mail? Just keep mailing until it's no longer profitable. Don't forget to factor in back-end sales and the lifetime value of your customer. Your biggest expense was getting the prospect - spend a little bit more by following-up, and watch your sales and profits soar!
Abe Cherian is an online marketing pioneer, founder and CEO of Multiple Stream Media, LLC. The MSMedia Network helps Webmasters and Affiliates Worldwide to Instantly earn ad-revenue from their existing traffic the easy way. Get more information and start earning today: http://www.multiplestreammktg.com
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