WEB

5 Steps to Get Top 10 Website Search Engine Rank

1. Step One: Select right keyword for web SEO Optimization. You must choose your keywords carefully. This is the most important step of the SEO. Wrong or ineffective keywords mean invalid keyword optimization. You should find popular keywords and phrases related to your business, then know search popularity and competition number of every keywords. The keywords with more popularity and less competition will be your targeted keyword phrases. Resources: Best Promotion Keywords - http://www.websitepromotionsoft.com/bestpromotionkeyword.html Overture - http://inventory.overture.com/d/searchinventory/suggestion/ Google - https://adwords.google.com/select/main?cmd=KeywordSandbox

2. Step Two: Optimize your website ranking factors. Once you have finished keyword analysis and selected specified keywords, you should optimize your web site to improve search engine position. The important ranking factors including website title tags, description tags, meta keyword tags, heading text, link url, link text, image alt, comment and web page body text. Every keyword frequency, weight, size, prominence and proximity all affect the ranking. You should optimize all these factors carefully. The top 10 ranking website content and ranking factors will give your more help. Resources: Web Optimization Angel - http://www.websitepromotionsoft.com/weboptimizationangel.html WebPositionGold - http://www.webposition.com/d2.pl?r=TBI-55EC&FN=download.htm

3. Step Three: Submit url to search engines directories. After search engine optimization page design, Submitting all your web sites to Google, Yahoo, MSN, DMOZ and the other major engines. Manual free submit url is recommend. At http://www.websitepromotionsoft.com/submit-url-free.html you can find top 588 search engine list with homepage, submit url address, alexa rank, Google page rank, Google inbound links and Google including site pages. Resources: search engine PageRank order list - http://www.websitepromotionsoft.com/search-engine-list-page-rank.html

4 .Step Four: Link Exchange and Manager. Link popularity is the total number of websites that link to your web site, and is an extremely important method of improving your site's relevancy and position as many engines are using this information as a ranking criterion. Both the quantity and quality of link popularity is important. The best links are "relevant" links from web pages related to your keyword or topic. Resources: External Link Promotion - http://www.websitepromotionsoft.com/external-link-promotion.html

5. Step Five: Monitoring and ReOptimizing. Often checking your website search engine position of your targeted keywords, if not satisfied with optimization ranking results, you should do more SEO to achieve higher search engines ranking position.
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Creative Search Engine Optimization - A Case Study

Search engine optimization this and search engine optimization that. You read and hear about it all day, but what about your site? While there are plenty of articles providing useful information, this article shows you how a real world example met with success. The point of this article is to emphasize creativity when approaching tough optimization situations. Problems for BusinessTaxRecovery.com In November of 2004, our firm took on the seo marketing for BusinessTaxRecovery.com. The site was being promoted through offline activities and pay-per-click campaigns. No effort had been made to achieve high rankings in Google, Yahoo or MSN. Keyword analysis revealed that combinations of the root keywords, “business” and “tax” were going to be difficult to attack. The primary problem concerned government agencies with web sites. The IRS site, for instance, had roughly 9,680 inbound links and an absolute ton of content. State agencies weren’t far behind. The California tax agency site had roughly 7,000 inbound links and, again, tons of content. For a final nail in the coffin, the client informed us the business was cyclical with the busiest months being January through April when people focused on taxes. The site absolutely had to rank highly during this period. We had two months to achieve results. Gulp! The Solution for BusinessTaxRecovery.com – 140,000 Hits After staring at a Salvador Dali painting for a few hours, we came up with a solution. It involved a combination of internal site page focus, meta tag optimization, link exchange and massive article promotion. The results produced 145,828 hits from January through April, with only 5,000 coming from the pay-per-click program. The first step was to change the focus of the site from the home page to the article page. Jumping the tax agency sites on keywords such as business tax and taxes was impossible in two months, so we didn’t even try. Instead, we decided to focus on the keyword phrase “business tax articles” and bring people into the site through the article page. Meta tags were optimized and a link exchange program undertaken. The key to campaign, however, was a strong article promotion campaign. Since taxes are confusing, it seemed obvious that an article campaign focusing on tax information would meet with success. Boy, did it. Approximately 35 articles were written, published and submitted to article directories. Since the articles were timely, they were snapped up and published. The articles produced direct traffic to the site as well as numerous inbound links because of the link created in the article byline. As for the search engines, we focused on everything but Google. We expected nothing from Google because the major content and meta tag changes would take six to eight months to show results per the usual practices of Google. In reality, it didn’t matter. The Yahoo and MSN search engines produced big time. In mid-January, the site went to number 1 on MSN under “business tax articles.” By the end of January, Yahoo was also listing it as number 1. MSN started listing it at number 1 for “tax articles” in February. The combination of these listings produced a significant amount of traffic, conversions and a very happy client. Can we go on cruise control now? No! With the end of the tax season, the traffic to the articles page of the site has dropped by 75%. Nobody is looking for tax information after April 15th, so this is hardly surprising. The promotion of the article page was simply a short-term solution to a difficult situation. While it should produce traffic during the first quarter of each subsequent year, it is not a year-around solution. Over the next six months, we will focus on the long-term goal of jumping over the tax agency sites for keywords such as “business taxes”, etc. It is going to take a lot of patience, but will eventually produce a significant amount of business for the client. Creativity is often the key to conquering seo situations. Blindly slapping up new meta tags and links isn’t always the best answer. Sometimes, a little pre-emptive consideration can yield amazing results.
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The Five Steps of E-Commerce

You set up a retail business, you advertise in your local newspaper, you get customers coming into your store, and you receive payment at the cash register. Create an online store, and...How do you get customers? How do you receive payment? The concept is the same, but the steps are different. Step 1: Create your website If you don’t have web design skills, you can hire a qualified web designer to create a website for you, or you can use an online site builder. Think of it as hiring an architect and an interior decorator compared to setting up shop in an existing store. Using a web designer With the services of a web designer, you can have a unique website template and website customized to your specific needs. A web development team can also add features such as Flash headers or any programming needed for your site. If your company image is critical, a custom-designed site that conveys the right professional image is a must. Using an online site builder An online site builder is the budget way to go. With site builder programs such as Site Studio, your website can be online within minutes. A step-by-step menu allows you to choose a layout and colors, and then add a site description, a logo, and content. Your template may not be unique, but your content will. Step 2: Set up an e-commerce store Your customers will browse at your website, select some items, and then pay for them. When you set up an e-commerce shopping cart, you’re providing a way for your customers to bring their purchases to the cash register. The program you choose will allow you to enter your products in the database and allow shoppers to choose products when they click on “Add to cart” or something similar. Two well-known shopping carts, osCommerce and Miva Merchant, both allow you to do these tasks: Add, edit, and delete product categories and other information Set tax rates and charge tax Receive payment via numerous online and offline payment processing methods Bill customers And much more osCommerce osCommerce is an open source program. Store owners can set up their online stores using osCommerce with no costs involved. For small stores, it has all the features you need for an online store. Drawbacks of osCommerce are that customization is not easy, and online stores using osCommerce tend to look similar. Miva Merchant While Miva Merchant carries a price tag of $995; some web hosts offer Miva Merchant licenses with their hosting plans. If you choose Miva as your shopping cart, be sure to host your site with a host that provides Miva support. Its learning curve is steep, and it requires the support of people who know how to work with it. With the price and the steep learning curve, you get more features, and you can customize the program more. Add-in modules can be bought that perform a number of tasks. In addition, a strong support community is available in the Miva user group forums. Step 3: Get a merchant account and payment gateway When customers arrive at the checkout counter; you need a way for their payments to be transferred from their credit card accounts to your bank account. The method you choose may depend on your sales volume. For high-volume sales, an e-commerce merchant account plus a payment gateway will meet your needs. A merchant account provider authorizes the transfer of payments to your account, and a payment gateway transfers the information from your customers’ financial institutions to yours. Most merchant accounts have setup fees, transaction fees, monthly fees, and statement fees. The transaction fees are less than what you’d pay using a third party credit card processor such as PayPal. With all the fees, however, the overall cost is typically lower only if your monthly sales volume is over about a thousand dollars. For medium and low volume sales, Pay Quake and PayPal are viable options. Pay Quake Pay Quake offers three merchant account types to choose from. Although they all require payment gateways, the two smaller plans have no monthly minimums. You can upgrade to a higher or lower plan if your needs change. PayPal PayPal has become a household name. Customers can send payment through PayPal via credit card or via money that they transfer into their PayPal account. While the fees per transaction are higher than with merchant accounts, there is no setup or monthly fees, and you don’t need a payment gateway. You pay only when you have financial transactions. Fore more details about these options see WebSite Source Hosting Solutions: E-Commerce. Step 4: Create a secure payment environment A Secure Sockets Layer (SSL) certificate enables you to receive credit card information securely from your customers. When a payment page is using SSL data to encrypt data, a small image of a lock appears at the bottom right of the screen. Some web hosts offer SSL certificates as part of their hosting packages. If your web host package doesn’t include SSL certificates, you can purchase one separately. With PayPal, no SSL certificate is required. Step 5: Generate traffic Your products are on display in your newly designed store, your shopping cart is set up and ready to use, and you have everything in place to be able to receive payments securely. Now all you need are customers. This is where marketing comes in. Submit your site to search engines. Advertise your site. Keep your company name in front of your customers with a regular email newsletter. Add more content to your website to keep it fresh. Monitor your website traffic to see where it’s coming from and how you can increase traffic for key content areas.
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Website Buying Guide Checklist

Can you really get a website even without knowing anything about code, and without paying a fortune? Find out. The days when websites were primarily distinguished by their code are long gone. Nowadays, the web is a true publishing medium that favors well thought-out ideas. You can get a professional-looking website online in minutes with many website building services and software. But what should you look for? What are the features you really need and which are just clutter? Content Editing Some website authoring software packages only allow you to entire plain, unformatted text. Some of them allow you to entire HTML tags. Others provide a WYSIWYG ("what you see is what you get") interface with options for font, links, and image insertion much like a word processors. Some will allow you to use more than one, or even all of these options so you have a choice on how you want to format your text. Template Designs Every website builder ever invented came with at least one or two templates for creating the graphical look of a website, so you don't have to design the look of the site yourself. But some packages have very large libraries of templates, some have only a few. Some will let you mix and match elements of the design templates, while others will lock you in to one setup. Ecommerce Functions Many ready-to-go websites created by website builder software feature built-in shopping carts. Some even come with credit card processing. This is of course necessary if you're going to be selling stuff direct online. But if you're not going to be selling anything, ecommerce functionalities may just complicate the administration of the site and pad the price for the software or service. Blogging Functions Blogs are "web logs," but blogging software involves more than just a simple online journal. Blogging technology allows you to send your new posts directly to subscribers via RSS, without them having to visit your site or receive an email from you. Still, unless you plan on updating your site regularly (at least once a month), your website's blog will just gather cobwebs. Email Some hosted web authoring systems provide email accounts at no additional charge, while others do charge separately. Some web builder systems even come with modules for creating email newsletters. Support It is very likely that you will encounter a technical difficulty at some point while owning your website. Make sure you know in advance of paying whether the company provides only paid support, and if any included support is over email, a web ticketing system, or the telephone. Photo and Image Management For many, if not most, people who want personal websites, displaying pictures online is a primary motivation, if not the only motivation. If you want to display pictures on your website, make sure to choose a website builder system that makes it easy to upload and publish images. Renting vs. Owning You can buy website authoring software upfront for a flat fee, or you can "rent;" i.e., pay a company every month to use a hosted service. The choice is up to you, but remembers that the hosted service will likely charge you much more in the end: averaging around $20/month, hosted the typical hosted website builder will cost you $240/year--far more than most desktop software. In short, you don't need to know how a website is coded to make one, any more than a book author needs to know about printing ink. Don't burden yourself with learning how to do web design. Having fun with your website starts with choosing website builder software that will make it fun.
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Web Hosting & Web Development: Unravel the Technobabble and Create a Great Site

If you’ve ever browsed the World Wide Web and wondered how you could take your claim on the Internet, like the millions of others that have done so already, then web hosting can provide you with the services to do just that. The Internet is a great way of sharing information and it is possible for you to take a portion of the web and make it your own. This article introduces the term “web hosting” and provides some useful tips for web development once you’ve obtained some web space. What is the World Wide Web? The “World Wide Web” is the network of computers from all over the world that communicate with each other using the HTTP protocol, a language that allows the transmission of web documents. Be careful as this term is not synonymous with the “Internet” because it is defined as a network of networks, where the computers communicate with protocols other than HTTP. The web is what you see on your Internet browser, the web pages complete with graphics, sound and other information. All this has got to come from somewhere, and this is where web hosting comes in. Web Hosting The information that you see from your web browser is contained in web pages. These web pages are kept on computers called web servers. Web hosting is about the storage of the web pages so that people can access them. It is possible to host your own websites yourself but the reasons stopping most people doing this is that there are issues to consider with having the right hardware and software to successfully host your web pages. Your web pages will take a certain amount of space, users will need to download each page to view them and your Internet connection needs to be fast to offer good performance to your viewers. Using specialized companies that offer web hosting capabilities on their web servers will take most of these worries away from you but you will need to choose wisely and weigh up the costs and your needs. In addition to having access to a web server, you will also need to register a domain name (for a cost) that uniquely identifies your website. What Web Hosting Can Do For You The most basic service that web hosting offers is that it exposes your web pages for others to see. The other services are: email capabilities that allow for email to be received and sent from your server; database capabilities that allow for large amounts of information to be updated and accessed on the web; and dynamic content which allows for users to interact with the web pages you’ve made. Website Development Poorly designed websites will most likely turn away users and harm the credibility of the information it contains. Thought should be put in on the way it looks and the way you intend your users to interact with the content. It is also recommended for more complex websites, a structured development process should be followed. Here is a guide to the logical steps of web development: • Requirements Analysis: What is the purpose of the website? What content should it contain? • Design: How should the pages be linked? What structure should they take? How should the pages interact with the user? • Implementation: This step is the actual coding of the websites in accordance to the previous websites. • Testing: Does the website do what it should? • Maintenance: Is the information on the website up-to-date? Some useful hints for web development below are taken from software quality aspects but they apply to the development of websites as well. They are described in terms of web development: Reliability: Is the website reliable? Do faults allow for the system to continue running? Robustness: How does the website respond to incorrect input? Performance: How fast does the web page respond to user’s actions? Is it efficient in processing requests and inputs? Usability: Is the website easy to navigate and understand? Maintainability: Is the website easy to change? Can new functionality be added? Portability: What software requirements does the website require? Will this limit the amount of potential users? Understandability: How well do you understand the website you’ve developed? When designing your website, keep these quality aspects in mind as they will help you develop pages worth visiting. How to choose the way to host your website is half of the problem, the other half is to create a website that people would want to visit and come back to. Knowledge of producing a good design can help you get the most out of your creations.
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